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Guide · Lost-pet safety

The scams that targetpeople looking for their pet.

A public lost-pet post is a list of people in the worst hour of their week, with a phone number attached. Scammers read those posts the same way you'd read a job board. Here's what they run, what the tells are, and how to check that anybody offering to help is actually real — before you send a dollar.

The one rule that beats almost all of it: nobody who genuinely has your pet, and no legitimate search service, needs money from you before you've seen proof or before they're standing in front of you.

The scams running right now

1. The AI "we found your pet" ransom photo

You get a text or a DM with a photo of a dog that looks like yours — sometimes convincingly like yours, because they pulled your own photos off your public post and fed them to an image generator. Then comes the ask: a fee to return him, money for gas, a "finder's reward" up front. Push back and the photos keep coming, each one a little more convincing.

Real photos have real context. Ask for a live video call with the dog and something specific in frame — the person's hand on the collar, today's date written on paper, a landmark you name on the spot. Ask about something not in any of your posts: a scar, a notch in an ear, a specific tag, whether he's chipped. A generated image can't take a request.

Tell: photos that never quite match, and money before a video call.

2. "He's hurt — send money for the vet bill"

This one works because it's the exact fear you already have. They claim your dog is injured and they're at an emergency clinic, and they need surgery money, a deposit, or a bill covered before they'll release him. There's always a reason they can't just hand him back first.

If a real clinic has your pet, you can call that clinic yourself — look up the number independently, never dial the one they text you — and confirm an animal matching your description was brought in. Real vets talk to owners directly and they take payment from owners at the counter, not through a stranger's Cash App.

Tell: urgency plus a payment app, and a "clinic" you can only reach through them.

3. The fake drone or search service that wants a deposit

Someone comments on your post — or messages you within minutes of it going up — offering a thermal drone search, a "search team," or tracking dogs. They quote a price and ask for a deposit right then to "hold tonight's slot" or "cover fuel." The payment has to go by Venmo, Cash App, Zelle, gift cards, or crypto. Once it's sent, they either go quiet or they keep asking for a little more before they can head out.

Those payment methods aren't a coincidence. They're chosen because they're instant and there's no chargeback. A real local operator has no reason to insist on them and no reason to need money before he's on your property.

Legitimate local operators — us included — don't take deposits over the phone from someone with a missing pet. You pay when the work happens, not before somebody's proven they exist.

Tell: money up front, and only through methods you can't reverse.

4. "Satellite technology" and guaranteed recovery

Some outfits sell a technology story instead of a service: satellites that pinpoint your pet, a proprietary tracking system, software that finds animals by name. There's no consumer satellite that finds a specific dog in a treeline. If somebody describes technology that doesn't exist, the rest of the pitch is worth nothing.

Same for guarantees. Nobody can guarantee a recovery. Thermal is a real, useful tool — it reads body heat against cooler ground — and it still fails on hot afternoons, under heavy canopy, and when the animal simply isn't there. Anyone who promises you a found pet is telling you what you want to hear in order to get paid.

Tell: technology that doesn't exist, or a promise nobody can make.

5. The verification-code hijack

A "buyer," "finder," or "volunteer" says they want to make sure you're a real person, not a scammer, and that they're sending you a code to confirm it. They're actually triggering a verification text from a service — a phone or messaging account, or a password reset on an account of yours — and the code lands on your phone. If you read it back to them, they own the account. Some run it to build a phone number in your name; some go straight for your email.

No legitimate person ever needs a code out of your text messages. Not to verify you, not to prove anything, not ever. If someone asks, stop talking to them and report the account.

Tell: any stranger asking you to read back a number that arrived by text.

6. The long-distance transport story

A variation that shows up on shared posts: someone several states away claims a trucker, a hauler, or a shelter has your dog, and they need transport, boarding, or crate fees wired before he can come home. It has a built-in reason you can't drive over and look. Same rule as everything else — no verifiable location, no proof, no money.

Tell: your pet is conveniently too far away to go see.

How to verify any operator is real

This isn't about us. Do this with whoever you're about to hire, in any county, and you'll filter out nearly everything above in about ten minutes.

  • Get them on an actual phone call. Not chat, not DMs. Ask what drone and thermal payload they fly, what time they'd fly your search and why, and what conditions would make it a bad idea. A real operator will talk conditions and will tell you when a flight won't help. A scammer wants to skip to payment.
  • Check the Part 107. Anyone flying a drone commercially in the U.S. is required to hold an FAA Part 107 remote pilot certificate. Ask for their certificate number and a copy — a real one will send it without being weird about it. Remote pilot certificates are public record, so you can also look a pilot up through the FAA's public airmen registry.
  • Ask for proof of insurance. Working operators carry it and can produce a certificate.
  • Read the reviews, and read the dates. A real local business has reviews with full names, spread over months and years, describing specific jobs. Be suspicious of a brand-new profile, a burst of five-star reviews posted in the same week, or a page full of reviews that don't mention a single specific place.
  • Confirm they're actually local. A real city, a real service area, a business name you can look up. Ask what road you're off of and see whether they know the area. Someone who can't place your town is not going to find your dog in it.
  • Never pay before service. No deposits over the phone, no gift cards, no crypto, no Zelle to a stranger. Pay when the work is done, by a method with some recourse behind it.
  • Watch how they talk about outcomes. Honest people tell you the odds, including the bad ones. "We'll find him, guaranteed" is a sales line, not a search plan.

If you already sent money

The short version

Proof first, then money. Video call before payment. No codes out of your texts, ever. No gift cards, no crypto, no deposits before somebody's standing in your yard. And anyone who guarantees they'll find your pet is telling you something nobody can honestly promise.

Send this page to anyone you see posting about a missing pet. It takes two minutes to read and it's the cheapest protection there is.

Written by Brayden Biebricher at Closer to Heaven | CTH Media — FAA Part 107 licensed and insured, Foley, Alabama. We fly thermal searches for lost pets and deer across the Alabama Gulf Coast, and we wrote this because too many of the people who call us have already been taken by one of these. Free to share.

What to do if your dog goes missing in Baldwin County · How to verify us, specifically